Best Reviews ScopeJumbo Alerts
Editor choice

Fujifilm Instax SQ40 review

8.4Expert Score

The Fujifilm Instax Square SQ40 is a camera that excels in capturing high-quality square-format instant photos while boasting an attractive design. With the SQ40, users can expect impressive image quality and the unique square format that has become synonymous with Fujifilm’s Instax line.

Battery Life
  • Easy one-button operation
  • Point-and-shoot simplicity
  • Print size is spot on
  • Leaves little room for creativity
  • No tripod socket

Detailed Review of Fujifilm Instax SQ40 review


Overview of Fujifilm Instax SQ40 review

Fujifilm’s Instax series of cameras have gained immense popularity, and it seems almost everyone has experienced the joy of instant film prints. However, Fujifilm continues to innovate and release new models, aiming to capture the attention of those few remaining individuals who have yet to be captivated by the unique and enjoyable Instax experience.

The Instax SQ40 is the latest addition to Fujifilm’s Instax lineup, presenting a fresh take with its retro design inspired by classic film rangefinders. This camera offers an alternative to the vibrant and colorful Instax SQ1, which is currently the only other camera in production by Fujifilm that utilizes Instax Square film.

The SQ40’s retro design is undoubtedly one of its key highlights. Drawing inspiration from the aesthetics of classic film rangefinders, it provides Instax enthusiasts with a distinct choice. This departure from the bright and vivid design of the SQ1 may appeal to those seeking a more nostalgic and timeless aesthetic.

With the Instax SQ40, Fujifilm continues to cater to the demands of a diverse range of users, ensuring that their Instax lineup remains relevant and appealing. By introducing a camera that deviates from the norm and embraces a retro vibe, Fujifilm offers a fresh option for those looking to explore the Instax experience in a different light.

Whether you are a long-time fan of Instax or a newcomer to the world of instant photography, the Instax SQ40 presents an intriguing choice. Its retro design, combined with the unique charm of instant film prints, adds an element of creativity and fun to capturing moments. For individuals who appreciate a touch of nostalgia and desire to stand out from the crowd, the Instax SQ40 is definitely worth considering.


Features of Fujifilm Instax SQ40

The Fujifilm Instax SQ40 bears striking similarities to its predecessor, the SQ1, when it comes to features. It retains the same viewfinder, flash, and lens functionality. Just like the SQ1, the camera can be powered on and off by twisting the lens, and a slight additional twist activates the ‘Selfie Mode.’ However, let’s delve into that in a moment. The camera utilizes packs of 10 Instax Square films, which are easily loaded into the back of the device by aligning the small yellow markings on both the film pack and the camera.

One notable enhancement of the Instax SQ40 is the inclusion of Instax’s ‘Selfie Mode.’ This mode serves as a close-up focusing feature, although it is important to note that it does not support macro photography. For optimal focus, Fujifilm recommends maintaining a distance of 0.3-0.5 meters from the camera. Primarily designed for selfies, with an approximate distance of an arm’s length, this mode also performs well for capturing close-up shots of objects.

Check price now
Check Price of Fujifilm Instax SQ40

Best Deals on Instax

While the Fujifilm Instax SQ40 doesn’t introduce significant deviations in terms of features compared to its predecessor, it does offer incremental improvements and familiarity. With its user-friendly operation and the added benefit of ‘Selfie Mode,’ the camera caters to those seeking to capture instant memories with ease.

If you already own the SQ1, theFujifilm Instax SQ40 might not offer substantial reasons to upgrade. However, for individuals in search of a reliable instant camera that delivers consistent results and the convenience of a dedicated ‘Selfie Mode,’ the Instax SQ40 proves to be a worthy option.


Built of Instax SQ40 (Solid Build Quality with a Plastic Feel)

When it comes to the build quality of the Fujifilm Instax SQ40, it’s worth noting that it has a distinct plastic-y feel. However, considering the price point, this should hardly come as a surprise, particularly to those familiar with Instax cameras. Despite the plastic construction, the camera feels adequately robust, thanks to the thick plastic used. This gives the impression that it can withstand being tossed into a fully packed backpack without suffering any damage.

The camera’s finish has a faux leather appearance, but upon touch, it becomes apparent that it is textured plastic rather than actual soft leather. Nonetheless, this textured plastic finish contributes to the overall grip of the camera, making it easier to handle.

In conclusion, the Fujifilm Instax SQ40 camera exhibits a build quality that may feel plastic-y to the touch. However, considering its price range, this is to be expected and is consistent with other Instax camera models. Despite the plastic construction, the camera feels durable enough to endure rough handling, such as being carried in a fully loaded backpack. Its faux leather finish, although not genuine, adds a tactile grip to the camera.


Performance of Note 30 Fujifilm Instax SQ40

The Fujifilm Instax SQ40 impresses with its ability to capture great quality photos, especially considering it is an Instax print. The auto exposure feature consistently achieves excellent lighting in various scenarios, whether indoors, outdoors, or when dealing with challenging front or backlit conditions. The rapid printing process is another advantage, with photos ejecting from the slot within approximately 5 seconds after shooting. The development time ranges from 2 to 5 minutes, and unlike other instant film brands, there is no need to keep the prints in darkness until they fully develop.

While the overall performance is commendable, there are some considerations to be aware of. Close-up or selfie mode requires some skill in estimating distances, leading to a few instances of missed focus shots. However, when the focus is correctly adjusted, such as when taking a selfie or a group shot at arm’s length, the close-up mode produces excellent results.

In summary, the Fujifilm Instax SQ40 camera delivers impressive print quality and offers the convenience of quick development times. The auto exposure function consistently ensures well-lit photos, and the efficient printing process eliminates the need for darkness during development. Although the close-up mode may require some practice for optimal results, it excels when capturing self-portraits or group shots at a moderate distance. For those seeking an instant camera experience with reliable performance, the Instax camera is definitely worth considering.


Dimensions4.7 by 5.5 by 2.2 inches
Weight1.1 lb
Memory Card FormatFujifilm Instax Square
Battery TypeCR2
Viewfinder TypeOptical

This camera of Fujifilm Instax SQ40 allows you to adjust exposure levels, create double exposures, and has a distinctive design resembling a giant Instagram logo. While it may require some effort to locate, it caters to those seeking greater control over their INSTAX Square photos. Furthermore, considering the demand for analog instax cameras with expanded control options, Fujifilm could explore the possibility of introducing a similar camera in the Wide format.

For those on a tighter budget, the most affordable analog instax cameras belong to the Mini series, and among them, the instax Mini 12 stands out as my top choice. Although it is worth noting that once you start purchasing film cartridges, the running costs between Mini and Square formats won’t differ significantly.

Alternatively, if you prefer to minimize the chances of wasted prints and are interested in producing instax photos from your larger cameras, I recommend investing in an instax Link printer. This printer is available in all three print formats and allows you to transform your digital or film camera shots into instax prints, offering a versatile and efficient solution.

Considering the various alternatives and cost considerations, you can select the option that best suits your preferences and requirements when it comes to the world of INSTAX photography.

India Best Review Platform
Compare items
  • Total (0)
Shopping cart